Updating your web site regularly can help improve search engine ranking for your website.
Why keep your web site up-to-date?
I can’t tell you how many times I have visited a web site and found it was out of date, out of touch and contains old information about business. It makes me wonder what’s going on with the company, is it thriving or it’s on its way out of business.
You may find it procrastinating with the thought of updating your web site and you may be thinking, “I’ll get to it later”, or “It’s important but lets do it next month”, but it is the most important, vital thing that can be done to help your business grow. Updating your website regularly with good content will keep your business on top of search engines and makes it easier for your customers to find your business.
Updating your website regularly with good content will keep your business on top of search engines
Search Engines love Updates
Search engines are always hunting for new content, if you will check your server logs you will find lots of bots crawling your website, when they see new content being posted regularly they feel the website has something important and will keep it on top of their list. As a result your web site will appear on top when people are searching for the products / services you offer.
Keep your Customers Up to Date
It is possible your current customers or potential new customers want to read about testimonials from your clients, or overall want to get an idea about current status of your business. It’s very reassuring to your clients that your business is growing and doing well. It makes people confident in dealing with your company and builds your brand image.
Be Proud of Your Success
Your web site is the perfect place to show your work, it will not only give potential new customers idea about how good you are with your product or services, but will help them go through your past work, which itself will give them confident that you are capable of delivering your product / services.
It’s very easy to keep your clients up to date and allow new clients to find your business, don’t let updating your website on the bottom of your to-do list.
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